Building on the idea of truly “unforgettable” design, I created Unfuhgeddaboudit as a companion brand for The Feast of Little Italy, Cleveland’s annual week-long celebration.
I saw an opportunity where the existing merchandise felt generic and interchangeable, lacking the personality and cultural character the event deserves.
This project was my response: bold, intentional designs that capture the energy, humor, and identity of the festival in a way that actually leaves a lasting impression.